Goto King owners tap DOST assistance for expansion
Owners of the brand Goto King have signed an agreement with the Department of Science and Technology under the department’s Small Enterprise Technology Upgrading Program (SETUP) as it gears for another expansion.
Goto King is a brand under the Cater King Food Corporation that Herman and Maria Teresa Laurel started as a food cart in Cubao in 1983.
The Laurel couple initially started delivering food to canteens and business establishments in Divisoria and the University belt. They started a simple food cart in Cubao in 1983.
When an opportunity came to open a stall in SM North Edsa Food Court in 1987, the couple grabbed the chance.
Today, they have 27 franchise establishments in Luzon and the Visayas.
Cater King Food is now eyeing to expand its market and even export bottled relishes, sauces, and condiments under its Mama Rosa line, the DOST said in a statement.
Under the agreement, the DOST will assist Cater King Food in its acquisition of food processing equipment to improve its operations, including a blast freezer and oil filter.
The DOST will also provide the company training assistance to ensure food safety and allow for a longer shelf-life for its prepared and cooked products.
This is the second time that Cater King Food is tapping the DOST’s SETUP program.
“Technological assistance is really necessary for any business establishment to flourish. Various food processing equipment play an important role in enhancing a food business’ production capability. That is why the support from DOST’s SETUP is very important,” Mrs. Laurel said. (By: Eileen A. Mencias)