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Apr 27, 2016 @ 4:42

Max’s Group ships Yellow Cab Pizza to Jordan, Egypt

Max’s Group Inc. is taking its Yellow Cab Pizza to the Middle East, specifically Jordan and Egypt, and hopes to become a global brand.

In a statement released today, Max’s Group said it has inked a development agreement with Jalal Holding to establish five Yellow Cab Pizza stores in Jordan and 10 Yellow Cab Pizza stores in Egypt in the next five years.

“We continue to chart new territories for expansion overseas. Our previous ventures and recent openings in this region have proven successful, Max’s Group president and CEO Robert Trota said.

“We are truly witnessing the emergence of Yellow Cab Pizza as a global mainstream brand.”

Established in 1945, Max’s Group is the largest casual dining restaurant chain in the Philippines.

Aside from its flagship Max’s Restaurant and Yellow Cab Pizza, its other brands include Pancake House, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.

Jalal Holding, on the other hand, is an emerging food and beverage group in Jordan.

“We partnered with Jalal Holding as we believe in their expertise and business prowess to spearhead this endeavor. Their credentials ensure consistent delivery of best-in-class products and services to customers,” Trota said.

“We plan to satisfy Jordan’s and Egypt’s customers’ growing needs of high quality food and beverage products. We are delighted to choose Yellow Cab Pizza as our first venture with MGI Group. Yellow Cab Pizza serves a New York style premium pizza in a fast casual dining setting that our market craves for,” Jalal Holding CEO Jalal K. Dudin said.

The first store will be in Amman, Jordan and is targeted to start operation within the year.

“Jordan and Egypt’s food and drink industry is poised for positive growth and a large consumer base, we are so excited to bring the feel of the “Big Apple” to Jordan and Egypt. As well as looking forward to expand Yellow Cab Pizza branches and introduce Max’s Group other brands to both markets in the near future,” Dudin said.

Max’s Group has signed five development agreement deals this year that will result in the creation of 131 international outlets in the coming years. (By: Eileen A. Mencias)


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