Max’s to open Yellow Cab doors in Singapore
Max’s Group Inc. signed a deal to bring its Yellow Cab Pizza stores in Singapore, a major move towards expanding its reach into Southeast Asia’s food and beverage market.
In a disclosure to the stock exchange, Max’s Group said it inked a development agreement with Pagh Pte Ltd. to build at least five Yellow Cab Pizza stores in Singapore. Pagh Pte Ltd. is a family-owned business focused on casual dining.
“We are thrilled with the opportunity to bring Yellow Cab Pizza in a highly strategic market such as Singapore,” Max’s Group president and CEO Robert Trota said. . “We found the right partner in Pagh Pte. Ltd. for this venture.
We can rely on their focus and determination to deliver best quality products and genuine service to Singaporeans.”
Yellow Cab currently has 135 branches, including six franchise outlets in Qatar and one in the United Arab Emirates. A pilot branch in Hawaii and flagship stores in Beijing and Changsa are also in the pipeline.
“We recognise that Yellow Cab Pizza offers a different more exciting experience than the brands currently now on offer in Singapore. Singaporeans are discerning in their food experience. We are therefore confident that Yellow Cab Pizza will be the Singaporeans place of choice for American Italian casual dining,” Pagh Pte Ltd. director Tiara K. Chopra said.
Max’s Group has inked four development agreements this year that will translate to 116 international stores over the next few years. The company is eyeing a network of at least 200 overseas shops by 2020. (By: Eileen A. Mencias)