PH now a G-8 country
The Philippines has been named as one of the New Gastronomic 8 (G-8) emerging markets of influence in world cuisine by the Hongkong-based marketing and communications agency, Catch On.
The other G-8 countries are China, Iran, Israel, Korea, Mexico, Peru, and Vietnam.
Catch On, in its report titled The Future of Food, said there is a new food order with an appetite for cuisine that defies conventional classification, and where dishes are inflected by mismatched ingredients or prepared in ways that question traditional techniques.
The report also said cross border migrations and population melting-pots have produced a generation of “third culture chefs” who mix ingredients and techniques in unimaginable ways.
As more Filipinos travel overseas, they bring with them their culture of food, which they take seriously. Dishes like adobo, kinilaw, and sisig are making their way into international kitchens.
“Overseas, the Philippines’ colorful influence can be found in restaurants like Jeepney and Pig & Khao in New York, or Filipino-born, Austin-based Paul Qui’s eponymous restaurant,” said The Future of Food report.
Tourism Secretary Ramon Jimenez, Jr. said the new recognition for the Philippines was an offshoot of Madrid Fusion Manila and the World Street Food Congress.