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Apr 24, 2016 @ 9:32

San Miguel opens mobile ice cream vending franchise

In this heat, going into the ice cream business feels like a lucrative venture and San Miguel Corp. knows it.

One of the country’s largest conglomerates, has started franchising an ice cream mobile vending business, Magnolia Carito Business, and is opening it up to entrepreneurs.

San Miguel Corp. is inviting interested investors to become a Magnolia Ice Cream Mobile vending operator.

According to the San Miguel Purefoods website, investors can earn as much as P240,000 a year.

Among the requirements are: the submission of a letter of intent, a market analysis and feasibility study on the preferred location, and a filled up application form.

Investors must have a garage space for a minimum of 10 vending bikes and freezing equipment and at least P100,000 in minimum working capital.

The business owner must be a resident of the area or the property owner of the site.

San Miguel Purefoods will provide advisory services, equipment and marketing support, and reasonable credit terms to investors. Those interested may call its customer care hotline at (02) 632-2000 or email [email protected]

Magnolia Ice Cream returned to the Philippine market in 2004 after a 10-year absence and regained market footing with its classic ice cream flavors from the 1960s and 1970s.(By: Eileen A. Mencias)


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