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Nov 7, 2016 @ 6:00

Max’s Group Inc. to cut a bigger slice from the Middle East’s pizza market

Max’s Group Inc. has signed a development agreement with the Silver Group to set up at least 22 Yellow Cab Pizza stores in Kuwait, Bahrain, and Oman in the next five years.

In a statement, Max’s Group said the agreement with Silver Group is the seventh franchise contract it signed with a foreign partner this year that should bring its international outlets to 153 by 2022.

The Silver Group gave Max’s Group’s pizza offerings the headway in the Middle East market.

“We are pleased with the opportunity to further expand our presence in the Gulf Cooperation Council (GCC) region. Our international business has been scaling up quite aggressively with Yellow Cab Pizza emerging as the most coveted brand. We are optimistic in sustaining this pace as we possess the necessary structure and support systems to fuel overseas growth through franchising,” said Max’s Group president and CEO Robert F. Trota. “Silver Group pioneered our pizza offerings in this territory. We appreciate their continued trust and for sharing our vision of Yellow Cab Pizza as a global mainstream brand. Together, we are confident of replicating our earlier success in Qatar into surrounding nations.”

“It was one of our great achievements to have an agreement with MGI to operate Yellow Cab in Kuwait, Bahrain and Oman as we believe on the brand potential in these markets after the achieved results in Qatar. It is our commitment to deliver the best possible customer experience and great quality Pizza in Gulf region,” said Silver Group CEO Abdulrahman Al-Kaabi. “Silver Group greatly values the partnership and mutual success.”

Yellow Cab Pizza currently has a network of 145 branches including seven franchised outlets in Qatar, one in the United Arab Emirates and two in China. Plans are underway to open flagship stores in Singapore, Hawaii, Jordan and Egypt.



 

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