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Mar 8, 2017 @ 10:38

The Abaca Group celebrates 10 years, reveals company’s #1 rule

The group behind famous food establishments in Cebu including Phat Pho, Tavolata, Luncheonette, Baqaa and the Abaca line of restaurants, is celebrating its 10th year.

With its 12 establishments in the country, the group has grown fast since it first operated in 2006.

“We just opened our fifth branch of Abaca Baking Company (ABC) in TGU Tower in Cebu IT Park, and we will soon open our largest Phat Pho at The Terraces in Ayala Center Cebu. Another branch of ABC will soon open right beside Red Lizard Taqueria in Filinvest Cyberzone” Sun Star quoted Jason Hyatt, founder of The Abaca Group.

“In the second quarter, we will be introducing a new concept in Rustan’s Department Store, and we are hopeful that by mid-April, our second branch of Red Lizard in Ayala will open. By late summer, we will open our fourth branch of Phat Pho and third branch of Red Lizard in Robinsons Galleria Cebu. We have a very busy 12-14 months ahead as we are building another hotel called The Reef which is approximately 180 rooms with four food and beverage outlets,” Hyatt added.

Hyatt also revealed the company’s number one rule: “Don’t Serve Sh*t.”

As the company expands, the group is proud of have achieves so much without having to compromise the quality of meals they have been serving.


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