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Mar 3, 2017 @ 17:01

There’s an uprising against Taco Bell on social media — and execs are thrilled about it

If you visit Taco Bell’s Facebook page you’ll likely find dozens of users posting about the Beefy Crunch Burrito.

“Favorite couple is me and a #beefycrunchburrito,” reads one comment on a recent post promoting a Taco Bell-centric marriage.

“You can’t censor us forever,” reads another. “Sooner or later you have to acknowledge us… #beefycrunchmovement.”

The posts are part of a coordinated effort to convince the chain to make its Beefy Crunch Burrito a permanent menu item.

Since 2011 when the limited-time offering left Taco Bell’s menu for the first time, Richard Axton has been leading the charge.

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