IRRI encourages India to eat healthier food choices
International Rice Research Institute (IRRI), through its market analysis research, is now conducting various researches to encourage Indian households to eat healthier food choices.
According to Matty Demont, IRRI senior economist and leader of the “Behavioral Drivers of Food Choice in Eastern India” (DFC) project, behavioral experiments among randomly selected Indian households from Kolkata, Siliguri and rural West Bengal are currently being conducted.
Respondents are exposed to several incremental levels of nutritional information on healthy diets through a Behavioral Change Communication (BCC) broadcast featuring renowned nutritionist Dr. Anindita Ray (Chakravarti) from Maharani Kasiswari College, Kolkata.
Participants are then invited to plan their weekly household meals through an interactive app (similar to the investment game application) which captures the rich diversity of day-to-day food choices in West Bengal.
“In these experiments, both household head and their spouse were given the opportunity to plan their household meals using the app, first individually and then jointly as a couple,” said Arindam Samaddar, anthropologist based at IRRI in New Delhi, India.
“This process enables researchers to capture the diversity of food choices and preferences through a gender lens and learn more about intrahousehold decision-making on food choice,” he added.