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Jan 18, 2019 @ 14:13

Jollibee’s 10-year Chicken Joy challenge draws some backlash on Twitter

Right at the heels of some negative feedback from its limited edition Coke in can campaign, Jollibee is once again on the receiving end of some not so very positive comments from Twitter users.

As the fastfood decided to jump in the 10 year aging challenge that going around on social media, it decided to post its own challenge to its patrons and shared a snap of their endorser Aga Muhlach munching on a Chicken Joy in 2008 and 2018. Its shows that Aga hardly aged in the decade that passed.

However, Twitter users who raised the subject of contractualization on the previous campaign took the opportunity to call Jollibee to task for not changing its practice and still engaging in contractualization 10 years after.

There were also complaints about the size of the Chicken Joy which according to some Twitter users, shrunk in the past ten years.

Some customers from abroad also had some complaints about the flavor.

Well, on social media, you can’t please, everyone. Check out the entire thread below. (ANGEL ONG)



 

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