Burger King’s Unhappy Meal recognizes customers’ mental health issues
Burger King is hitting two birds with one stone by launching its Unhappy Meal.
On the one hand, the meals seem like a dig at direct competitor McDonald’s whose Happy Meal for kids has been a permanent menu staple. On another, it is also in recognition of different mental health issues of their patrons this Mental Health Month.
Customers can choose from the Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F—), and is targeted mostly at adults. The meal comes with a Whopper, fries and drink.
The fastfood giant reportedly came up with the meal in recognition of the fact that no one is happy all the time and that sometimes, people just want to enjoy a burger based on their mood.
This was not the first time that Burger King shaded McDonalds because it first launched a promo to give out 1 cent Whoppers to customers who would order it via their app from a McDonalds branch. It also asked customers in Brazil to set virtual fires on their competitors’ ads through their app. (ANGEL ONG)