Stranger Things partners with Coke to bring back ‘new’ Coke experience of 1985
Netflix’s sci fi series Stranger Things is well known for its references to 80s pop culture, especially since its timeline is set from the early to the mid 80s where big hair was in, as well as oversized bomber jackets and skinny jeans.
In a recent promo, Coca Cola shared the series’ nod to the “new” Coca Cola, in several scenes. To fully appreciate this milestone, in the summer of 1985, Coca Cola rolled out a reformulated version of their most popular beverage which eventually tanked and was pulled out of stores within 79 days.
According to a press release from Coke, it has partnered with Netflix to make available on a limited run the “new” Coke to give Stranger Things fans a feel of this era.
“In a world of shifting media consumption, we continue to challenge ourselves to find creative and meaningful ways to participate in non-advertising platforms like Netflix to engage with the millions of fans who subscribe to streaming content services. We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coca-Cola way,” Geoff Cottrill, senior vice president of strategic marketing, Coca-Cola North America, said in the statement.
The product will be available on a limited run via CokeStore.com/1985 starting May 23. Make sure to get yours before it runs out. (ANGEL ONG)