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Jun 4, 2019 @ 8:46

Shots fired! Ayala Malls shades SM Cinema for No Outside Food Policy in latest post

After netizens threatened to boycott SM Cinema because of their over the top “No Outside Food” policy, Ayala Cinema has seized the opportunity to fan the flames and post an epic shade against their main competitor in their recent promo for Ayala Cinema Cloverleaf.

The post was quite simple and stated: Whatever your heart desires and displays different types of food from different brands like milk tea from Gong Cha, fries from McDonald’s, a burger, donut and a popcorn from generic concessionaires.

Netizens call for boycott of SM Cinema because of No Outside Food policy

It was an obvious dig at SM Cinema which recently came under fire again for their overly strict implementation of their “No Outside Food Policy” which prohibits the entry of food even when they are purchased from SM Hypermarket or Supermarket.

Apart from the shade, Ayala Cinema also announced that selected merchants from their 4th floor also deliver food to customers free of charge to accommodate patrons who are running late for time.

The post has been shared 15,000 times with lots of comments poking fun at SM Cinema. (ANGEL ONG)


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