Senators want Alcopops pulled out, repackaged
Senators want fruit flavored alcohol drink Alcopop pulled out from stores and repackaged because it looked too appealing to kids.
During a Senate hearing on increasing the taxes on alcohol and cigarettes, Senator Pia Cayetano took issue with the packaging of Alcopop which was packaged like a juice drink for children.
The fruit flavored beer has a seven percent alcohol content compared to Red Horse with 7.2 and San Miguel Pale Pilsen with 5%. However, the senator said that the drink would appeal to the youth because of its sweet taste and is similarly packaged with juice drinks that kids have for their baon.
“Kung matanda umiinom niyan, kailangan ba pa-cute ‘yung packaging? Of course not. So that’s why sinasabi ko na if they (companies) cannot even moderate or police themselves, then I’m going to propose something like that,” the senator said.
She also called for the pull out of the product and for the repackaging since its appearance is misleading of its target market.
Senators Drilon and Go, agreed and said that the alcohol content was quite strong as Senator Bong Go admitted that he got a bit dizzy from drinking the pack. Watch the full clip from the Rappler video below: