MinDA fruit festival goes to Lingayen
After the success of MinDA fruit festival in Baguio the Mindanao Development Authority (MinDA) has chosen Lingayen, Pangasinan as its next stop.
According to MinDA chairman Emmanuel Pinol, former Congressman and now City Mayor Leopoldo Bataoil personally asked him bring the festival to their city, heeding to the request of his constituents.
Lingayen residents will have access to more affordable fruits from shipped from Mindanao. They will be sold in front of the City hall since Lingayen does not have an organized fruit vendors group yet.
Mayor Bataoil will be hosting the first festival on September 7 and the second on Sept. 14. After the two day festival, fruit vendors of Lingayen will later be organized and asked to identify their coordinator so that they will be directly linked to the Mindanao Fruit Farmers through their coordinators.
The first two Fruits Festival initiated by the Mindanao Development Authority (MinDA) were staged in Baguio City Aug. 27 and Sept. 1 with almost 80 metric tons of Durian, Mangosteen, Pomelo, Lanzones and Rambutan gobbled up in just a few hours after the opening of the sale on Session Road.
The MinDA Fruits Festival is aimed at opening markets for the fruits produced by farmers in Mindanao while at the same time allowing consumers in the Visayas and Luzon to have access to fresh and fairly priced fruits.
Other Fruit Festivals are also being lined up for Pampanga, Nueva Ecija, Bulacan, Metro Manila, Cavite, Bicol and several cities in the Visayas, including Cebu, Iloilo, Bacolod, Tacloban, Catbalogan and Tagbilaran.
Mindanao Fruit Farmers are now being identified and organised into a federation with MinDA creating a digital database using the geotagging technology so that their location and the variety and volume of fruits they are producing could be validated.
After the staging of the Fruits Festival, a direct linkage between the Mindanao Fruit Farmers groups and the vendors groups in Baguio City was established allowing them to engage directly with MinDA intervention.
This template will be replicated in other areas with the MinDA Fruits Festival will be staged as well.