Are Kwentong Jollibee ads promoting toxic Filipino culture?
It has become somewhat a Valentines’ tradition to watch out for Kwentong Jollibee videos, but some sectors are calling out the recent episodes for showcasing toxic Filipino sentimentality.
A tweet by Ad People of Manila is currently drawing attention for sharing this opinion as many Twitter users also shared their reservations about the viral ad campaign that started several years ago.
As more chapters are added to Kwentong Jollibee saga, netizens called out the food franchise for promoting a heteronormative culture that does not represent all types of love, like it claimed in its campaign.
While other commenters said the criticisms were too harsh, there were those that agreed that the types of Kwentong Jollibee stories featured in the saga were not very inclusive. (ANGEL ONG)
Hot take: Kuwentong Jollibee is toxic Filipino sentimentality.
— Ad People Of Manila (@AdPeopleOfMNL) February 5, 2020