Ligo is winning on social media despite pulling millions in ad budget
Ligo Sardines may have pulled out all of its advertising budget to repurpose the fund for COVID-19 response efforts but its creative team is definitely winning in social media.
Taking inspiration from the Novel Coronavirus (COVID-19) global health pandemic, even its products practice social distancing.
PSA: Please practice social distancing!By the way, have you tried our Ligo Sardines Gata Style? 🥥🥥#LigoLove
Can sardines in a can practice social distancing? This hilarious post posits the idea.
They’ve also showcased how their products need no special powers to open, a nod to the special powers sought by the President to address the COVID-19 issue.
Ligo is also working hand in hand with delivery service Angkas to deliver supplies to hospitals who are running low on PPEs.
Kudos Team Ligo! (ANGEL ONG)