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Mar 26, 2020 @ 10:53

Ligo is winning on social media despite pulling millions in ad budget

Ligo Sardines may have pulled out all of its advertising budget to repurpose the fund for COVID-19 response efforts but its creative team is definitely winning in social media.

Taking inspiration from the Novel Coronavirus (COVID-19) global health pandemic, even its products practice social distancing.

PSA: Please practice social distancing!By the way, have you tried our Ligo Sardines Gata Style? 🥥🥥#LigoLove

Posted by Ligo Sardines (Philippines) on Wednesday, March 25, 2020

Can sardines in a can practice social distancing? This hilarious post posits the idea.

They’ve also showcased how their products need no special powers to open, a nod to the special powers sought by the President to address the COVID-19 issue.

Ligo is also working hand in hand with delivery service Angkas to deliver supplies to hospitals who are running low on PPEs.

Kudos Team Ligo! (ANGEL ONG)


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