James Reid as food security ambassador? It’s DA’s cover-up for agri sector’s sad state
The Department of Agriculture (DA) just tapped actor James Reid as the country’s new ambassador for food security, and Pambansang Lakas ng Kilusang Mamamalakaya ng PIlipinas (PAMALAKAYA) is not happy about it.
“No amount of pretty face can conceal the department’s bad image and deodorize its failure to resolve the agricultural crisis in the country. It seems that the agriculture department has nothing more substantial to offer that they even tapped a famous celebrity to cover-up its neglect to the needs of farmers and fisherfolks,” PAMALAKAYA said.
In a statement, PAMALAKAYA said the move to tap Reid is just DA’s “mass deception by exploiting an innocent celebrity for its publicity gimmick”.
“We have nothing against Mr. Reid, it’s the DA capitalizing a personality for public image we are angry about,” PAMALAKAYA National Chairperson Fernando Hicap said.
“We expected the DA to beat the food security gap, not assign a poster boy that would less likely address the crisis that our agriculture and fisheries is facing,” he added.
Reid was then challenged by PAMALAKAYA to “deepen its understanding and knowledge in the agriculture sector through integration with rural communities and attending discussions along with the farmers and fisherfolks.”